Hello, I'm Denica Yotova.

I bring ideas to life.
Shaping their voice, refining their meaning, and guiding them to the right audience.

Born in Bulgaria, I recently returned to Sofia after seven years in Berlin. Over the past decade, I’ve moved between places, jobs, and cultures across Europe, the United States, India, and Bali. Each experience expanded my perspective and deepened my understanding of the world.

Whether we talk about politics, poetry, or simply the weather, communication is what makes us human. 

While AI and new technologies transform every aspect of our lives, it’s empathy, authenticity, and context that will keep our connections truly human.

My academic path brought together International Relations, European Studies, Cultural Studies, and Mass Communication. This naturally led me to a career in Communications, where politics meets people. 

Strategic communication demands clarity, intention, and imagination. Аnything less gets lost.

Outside of work, I’m a certified yoga teacher and a published poet. Yoga helps me put things into perspective and stay grounded, while poetry nurtures my creativity and gives me the freedom to play with words.

I believe that when people come together around a common idea, something meaningful begins.